Member notifications and campaign messaging
Full-journey communication capabilities for global retail and FMCG brands, covering member operations, campaign pushes, and after-sales notifications.
Industry Challenges
SMS marketing effectiveness keeps declining
Members are fatigued by plain-text promotional SMS, with open and click rates declining year by year.
Brand visuals are hard to convey
SMS lacks images and interaction, making it hard to show products and brand tone.
Marketing impact is hard to measure
Traditional SMS has limited behavioral data fields, so campaign evaluation requires business data.
Recommended Products
Use Cases
Rich-media member marketing
5G RCS Messaging International SMS
Supports member and campaign messages sent only to users who have consented to receive them.
Order and logistics notifications
International SMS OTT Messaging
Supports order and logistics notifications; business results depend on content, channels, and operations.
Member points and benefits
5G RCS Messaging OTT Messaging
Supports points and benefit reminders; actual results depend on project data.